Arena Animal Hospital
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We were thrilled when Arena Animal Hospital reached out to us for a logo refresh and brand creation for their animal hospital. As a local veterinarian in Sacramento, CA, they offer a wide range of veterinary services for animals. Their vision was to have a logo that would appeal to customers seeking high-quality care, positioning themselves as the gold standard of pet compassion and excellence in care.
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SERVICES
BrandingTACTICS
Logo Development
Project Kickoff
To initiate this project, we conducted meetings with the client to gain insights into their core values and business vision. In the logo brief, they emphasized the importance of being seen as a compassionate, quality-driven, and empathetic family practice, with a reputation for delivering top-notch care customers can trust.
Regarding style preferences, they sought a design that struck a balance between not overly simplistic and not excessively flashy. The attributes they envisioned were sleek, modern, sophisticated, and elegant.
Logo Design Options
We began by crafting multiple logo options, exploring various logomarks that could align seamlessly with their brand. Understanding the logo mark's significance to the client, we dedicated ourselves to the task, putting forth considerable effort to present them with ample choices for careful consideration and narrowing down.
After reviewing the options, the client expressed a preference for two specific marks that stood out as their favorites. Additionally, they conveyed their desire for a brand representation in either a vibrant blue color palette or a purple palette.
The ultimate logo choice perfectly blended modernism and professionalism, featuring a logo mark showcasing the full body profile of both a cat and a dog. To add a touch of class and simplicity to the brand, clean and sans-serif fonts were selected. The client opted for a purple color palette, which exudes a calming yet sophisticated tone.
Logo Finalization
Upon logo selection, we finalized it and selected precise color codes. We then prepared a comprehensive set of logo files and guidelines, delivered in PDF, EPS, JPG, and PNG formats for versatility. The guidelines included color codes in PMS, CMYK, RGB, and hex formats, ensuring seamless integration and consistent representation across all mediums.
