From Tech Conferences to Times Square
We've had the opportunity to collaborate with Automation Anywhere on several exciting projects, including crafting captivating motion graphics and pre-roll content for their tech conferences. One standout moment was seeing our ad light up Times Square! On this particular project, we jumped in to help with editing MVP Profile videos, shining a spotlight on industry partners and how they leverage Automation Anywhere’s tools to take their work to new heights.
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THE CHALLENGE
During the project, we faced a hurdle – some interviews were conducted over Zoom, and, well, let's just say not everyone had Hollywood-quality webcam footage. Our mission? Find a way to spruce up these videos without drawing attention to the less-than-perfect visuals.
Moreover, we needed to streamline our process to handle over 10 interviews within a tight 2-week timeframe. To tackle this, we developed a system where we provided initial edits for each video along with a detailed Excel sheet containing a video transcript and timecodes. This allowed us to quickly pinpoint the best clips and sections, speeding up the editing process.
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OUR APPROACH
We decided to keep things cohesive by drawing inspiration from Automation Anywhere's vibrant Pathfinder Community branding. We whipped up animated titles, intro and outro cards, and funky lower-thirds graphics tailored to each interviewee. For the videos with less-than-stellar footage, we came up with a clever audio visualizer that matched the overall design theme. This not only improved the quality of those videos but also ensured a unified look across the board, resulting in a final product that left everyone smiling.
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THE DETAILS
SERVICES
Video Production
AnimationTACTICS
Color-Correction
Motion Graphics
Video Editing