Escape Together, From Anywhere
In response to the COVID-19 lockdown, Hewlett Packard Enterprise envisioned an immersive virtual escape room game, designed to entertain and connect people during challenging times. Our company was entrusted with the task of creating a captivating animated series of social media video ads for HPE's Instagram and Facebook platforms. The ads aimed to entice viewers to experience the thrilling escape room adventure with their friends and colleagues, right from their browsers.
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THE CHALLENGE
Crafting enticing ads for a virtual escape room presented us with an exciting challenge. We needed to convey the game's immersive experience while adhering to the constraints of short social media video formats. Moreover, we had to spark the viewer's curiosity and desire to participate in the virtual escape room adventure despite physical distance and remote work environments. The escape room's scenarios were intricate, and effectively capturing their essence in a brief animated ad demanded thoughtful execution.
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OUR APPROACH
We adopted a strategic approach that focused on storytelling, interactivity, and social connection. Our creative team meticulously planned and storyboarded each animated ad, ensuring we delivered a cohesive series that piqued interest while leaving room for curiosity. Leveraging the power of animation, we visually brought the escape room scenarios to life, making the experience irresistible for potential players. Each animated ad culminated with a compelling call-to-action, inviting viewers to participate in the virtual escape room game and experience the thrill of problem-solving and teamwork, even from a distance.
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THE DETAILS
SERVICES
AnimationTACTICS
Storyboarding
2D Animation
Short Form Video
Instagram
Facebook