Transforming Complexity into Playful Animation
This project was to create an engaging explainer video for Hewlett Packard Enterprise (HPE), targeting small and medium businesses. The goal was to strike a balance between simplicity and educational value while piquing the audience's interest in HPE's products. Excited by the creative challenge, we adopted a paper cutout style that brought the animations to life, adding a playful touch to the otherwise dense subject matter. The final product reflected our commitment to innovation and creativity, leaving us immensely proud of the outcome.
-
THE CHALLENGE
Designing an explainer video that appealed to small and medium businesses demanded a delicate approach. We faced the challenge of making complex concepts easily graspable while ensuring the video remained educational and informative. Additionally, the need to keep the audience engaged and interested required a unique and creative style that would set the video apart from conventional explanations of technology products.
-
OUR APPROACH
To meet the challenge head-on, we adopted a strategic approach that revolved around creativity, playfulness, and effective communication. Understanding the audience's needs, we crafted a concept that distilled complex technical information into easily digestible and relatable visuals.
The paper cutout style, chosen for its charm and appeal, provided a playful and approachable framework. It enabled us to add a "fancy" touch that brought the video to life while still being relevant to the subject matter.
-
THE DETAILS
SERVICES
AnimationTACTICS
Storyboarding
Image Compositing
2D Animation