Empowering Change, Embracing Innovation:
A Vibrant Explainer Video
In response to the rising trend of remote work, Hewlett Packard Enterprise (HPE) sought to showcase how their services have evolved to adapt to the ever-changing work environments. Our company took on the task of creating an engaging and playful explainer video that not only highlighted HPE's technological advancements but also captured the vibrant essence of their brand. Utilizing 2D animation, motion graphics, and skillfully curated stock footage, we delivered an outstanding video that exceeded the client's expectations and effectively conveyed the message of HPE's adaptability and innovation.
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THE CHALLENGE
The project presented a unique challenge - striking the perfect balance between playfulness and professionalism. We needed to create an explainer video that not only showcased HPE's technology in a flashy and attention-grabbing way but also retained a sense of vibrancy and approachability.
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OUR APPROACH
Our team conducted in-depth research to understand HPE's services thoroughly, enabling us to highlight their key differentiators and adaptability in the context of remote work environments. We developed a storyboard that skillfully combined 2D animation, motion graphics, and strategically sourced stock footage to craft a visually compelling and informative narrative.
To maintain a playful and vibrant tone, we leveraged a colorful and dynamic visual style that aligned with HPE's brand identity.
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THE DETAILS
SERVICES
AnimationTACTICS
Storyboarding
2D Animation