The Joshua Spa
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Joshua sought a new logo for his mobile spa business, and we eagerly collaborated. Through meetings, we grasped his business goals and target audience, highlighting luxury and wellness via 5-star spa services at clients' homes.
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SERVICES
BrandingTACTICS
Logo Development
Project Kickoff
During our initial meetings Joshua conveyed his intention to predominantly target male clients, necessitating a brand that is simultaneously robust and masculine, while also maintaining an inviting and luxurious appeal.
For style, he desired a design reflecting simplicity, sleekness, and modernity. He aimed for sophistication, elegance, and luxury to resonate cohesively with his business ethos.
Logo Design Options
We embarked on the logo design process by sketching a plethora of options that could effectively capture the essence of his company. Pursuing a simple and sleek approach, we employed typography to craft a custom and distinctive logo tailored to his business. In addition, we explored various imagery concepts that could provide further insight into his services, all while maintaining the luxurious style he admired.
Upon showcasing an array of choices, Joshua resonated more with a specific lockup that blended both sans-serif and serif fonts. This combination not only elevated his name but also established a clear hierarchy. Furthermore, he expressed a preference for a straightforward black and white color scheme.
The ultimate logo encapsulates sophistication and elegance through its simple and sleek font combination. By intertwining a serif font and a sans-serif font, we achieved a design that not only captures a clean lockup but also radiates a sense of refinement.
Logo Finalization
Upon logo selection, we finalized it and prepared a comprehensive set of logo files and guidelines, delivered in PDF, EPS, JPG, and PNG formats for versatility. Joshua was very happy with his new logo and eager to update his website and social media accounts with his new identity.