Abstract Music Video Teaser - "The Veil"
In The Throes Of commissioned us to create an abstract music video teaser for their captivating song, "The Veil." With themes revolving around outer beings and spiritual exploration, our objective was to visually encapsulate the essence of the song and its lyrics. The project delved into the realm of visual effects and psychedelic elements, incorporating a seamless blend of character design, 2D, and 3D animation to craft an immersive and mesmerizing experience for the viewers.
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THE CHALLENGE
The challenge lay in effectively translating the abstract and otherworldly concepts of "The Veil" into a captivating music video teaser. To resonate with the song's ethereal theme, we needed to explore new creative dimensions and devise visual representations that could evoke emotions and intrigue among the audience.
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OUR APPROACH
From the outset, we engaged in extensive discussions with In The Throes Of to grasp their artistic vision and understand the nuances of the song's message. This collaboration provided invaluable insights that guided our creative process.
To ensure an enthralling experience, we employed a combination of visual effects and psychedelic elements that complemented the song's narrative. The use of 2D and 3D animation facilitated seamless transitions between different dimensions, adding depth and dynamism to the visual journey.
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THE DETAILS
SERVICES
AnimationTACTICS
Storyboarding
Character Design
2D Animation
3D Animation
“They’re wonderful visual storytellers and I’ve enjoyed working with them as a partner and client.”
— Harry Topalian | In The Throes Of